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David Heinemeier Hansson

David Heinemeier Hansson

The age of agents has brought us endless execution. Every idea, every hunch, every experiment is now within immediate reach. For people with endless ideas, this is nirvana.
It's also the most fucking sci-fi thing I've ever been privy to. The internet was a revelation, but it all felt understandable. The science, the standards, the methods.
But working with agents truly is magic. In the best possible sense of the word. Technology so advanced that it seems scarcely comprehensible. HOW ARE WE

world.hey.comEndless executionThe age of agents has brought us endless execution. Every idea, every hunch, every experiment is now within immediate reach. For people with endless ideas, this is nirvana. It's also the most fucking sci-fi thing I've ever been privy to. The internet was a revelation, but it all felt understandable. The science, the standards, the meth...

David Heinemeier Hansson

Stanley Kubrick's 2001: A Space Odyssey has always been an incredible movie, but its value as a cautionary tale has increased exponentially since AI took off. The iconic scene with HAL 9000 refusing to open the pod-bay doors captures the whole alignment question in pulsing-red cinematic poetry.
As a great fan of that movie, I was a little disappointed yesterday when I didn't get any of Kubrick's majestic mood setting, as Claude decided to do

world.hey.comI'm sorry, DaveStanley Kubrick's 2001: A Space Odyssey has always been an incredible movie, but its value as a cautionary tale has increased exponentially since AI took off. The iconic scene with HAL 9000 refusing to open the pod-bay doors captures the whole alignment question in pulsing-red cinematic poetry. As a great fan of that movie, I was a lit...

David Heinemeier Hansson

Jason and I have been making the same argument for over a quarter of a century now: Small teams can do incredible things when they embrace their constraints. And when they work in software or media or other intellectual realms, they don't need loads of capital to get going, so they can skip the investor rat race, focus on their edge,

world.hey.comSitting down with SenraJason and I have been making the same argument for over a quarter of a century now: Small teams can do incredible things when they embrace their constraints. And when they work in software or media or other intellectual realms, they don't need loads of capital to get going, so they can skip the investor rat race, focus on their edge, a...

David Heinemeier Hansson

In 2012, the first Danish wolf in nearly two hundred years was discovered in the northwestern part of the country. Their numbers increased slowly in the years that followed, and by 2020, fewer than ten wolves were still being tracked. But then the population began to rise sharply: around 14 in 2021, 30 in 2022, as many as 80 by the end of 2024, and probably close to a hundred today.
At first glance, this is a

world.hey.comWolves, sheep, and gypsiesIn 2012, the first Danish wolf in nearly two hundred years was discovered in the northwestern part of the country. Their numbers increased slowly in the years that followed, and by 2020, fewer than ten wolves were still being tracked. But then the population began to rise sharply: around 14 in 2021, 30 in 2022, as many as 80 by the end...

David Heinemeier Hansson

The decline of Europe is not inevitable, despite how much Americans love to joke/proclaim that the continent is doomed to become an open-air museum. Sure, it's possible that things have to get worse before they get better, but believing that "it's over" is just loser talk. It's never over, but the old world also won't recover by itself.
So here's my pithy prescription for how Europe can find its way back to The Good Times.
#1 End mass migration
No single issue has cost Europe more than

world.hey.comThree sacred cows that must die so Europe can liveThe decline of Europe is not inevitable, despite how much Americans love to joke/proclaim that the continent is doomed to become an open-air museum. Sure, it's possible that things have to get worse before they get better, but believing that "it's over" is just loser talk. It's never over, but the old world also won't recover by itself...

David Heinemeier Hansson

We've been buying servers from Dell since the 2000s at 37signals, but I was never too impressed with their personal computers. They either felt cheap or enterprisey to me. Like they were made exclusively for people who are handed standard-issue laptops by corporate, and not something discerning techies would buy with their own money. But the new XPS line has completely changed my perception.
I've now spent several months

Dell is on a roll with the XPS

world.hey.comDell is on a roll with the XPSWe've been buying servers from Dell since the 2000s at 37signals, but I was never too impressed with their personal computers. They either felt cheap or enterprisey to me. Like they were made exclusively for people who are handed standard-issue laptops by corporate, and not something discerning techies would buy with their own money. B...

David Heinemeier Hansson

In the 1980s, France started 43 nuclear reactors across 14 sites. On average, each reactor took just seven years to build. Forty years later, all but one of these reactors are still running, and they continue to produce nearly half of France's electricity.
Can you imagine France doing

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The will to power will return

world.hey.comThe will to power will returnIn the 1980s, France started 43 nuclear reactors across 14 sites. On average, each reactor took just seven years to build. Forty years later, all but one of these reactors are still running, and they continue to produce nearly half of France's electricity. Can you imagine France doing something like this today? Or any other country in ...

David Heinemeier Hansson

It's no mystery to me why the Tesla Model Y is the world's best-selling car. As a total package, I could make a fair argument that it's simply because it is the world's best car.
I'm no stranger to Teslas at this point. We've owned a Model S Plaid, the Model X we traded in on the Y, and we still have the Cyberbeast too. But as impressive as all those cars are, the Y towers above them in several key respects, but first and foremost, value.
The premium all-wheel-drive white-on-white

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world.hey.comBut YIt's no mystery to me why the Tesla Model Y is the world's best-selling car. As a total package, I could make a fair argument that it's simply because it is the world's best car. I'm no stranger to Teslas at this point. We've owned a Model S Plaid, the Model X we traded in on the Y, and we still have the Cyberbeast too. But as impressi...

David Heinemeier Hansson

Europe is finally waking up from many decades of naive pacifism. While the continent is loath to give America credit, this is largely where it's due, as Trump has pulled back on blanket security guarantees. Well, that and a major war on its doorstep going on four years now.
That's the thing about delusions. Their upkeep seems free until reality intrudes. And that reality has finally gate-crashed the European continent with all the tact and timing of a drunken sailor. So now what?
"Buy, buy,

world.hey.comEuropean Delusions & Danish DronesEurope is finally waking up from many decades of naive pacifism. While the continent is loath to give America credit, this is largely where it's due, as Trump has pulled back on blanket security guarantees. Well, that and a major war on its doorstep going on four years now. That's the thing about delusions. Their upkeep seems free unti...

David Heinemeier Hansson

Open source promised that users would be free to change whatever code they were running. The reality, however, is that hardly any of them ever did — it was simply too hard. Now, with AI, it suddenly isn't. This is very exciting. Being able to add features to any local open-source application and then use that bespoke fork for your own benefit is an incredible step toward the original open source promise. This isn't just about regular users, either. Even if you are a programmer, you might not be

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world.hey.comThe malleable computerOpen source promised that users would be free to change whatever code they were running. The reality, however, is that hardly any of them ever did — it was simply too hard. Now, with AI, it suddenly isn't. This is very exciting. Being able to add features to any local open-source application and then use that bespoke fork for your own ...

David Heinemeier Hansson

The original concept for ONCE sought to sell self-hostable web apps for a one-time fee. That didn't work. Sure, we recouped the investment on Campfire, our chat app, but that was it. You gotta listen when the market tells you what it wants! And it didn't seem to want to pay for self-hosted web apps in a one-off way. So we set Campfire, Writebook, and now Fizzy free by releasing them all as open source with a permissive license. That worked! Tons of people have been running these apps on their

world.hey.comONCE (Again)The original concept for ONCE sought to sell self-hostable web apps for a one-time fee. That didn't work. Sure, we recouped the investment on Campfire, our chat app, but that was it. You gotta listen when the market tells you what it wants! And it didn't seem to want to pay for self-hosted web apps in a one-off way. So we set Campfire,...

David Heinemeier Hansson

The Danish election is tomorrow. One of the central themes in the incumbent campaign has been a proposed wealth tax. The fig leaf for this proposal was "smaller classrooms in the early grades", but that quickly fell off, and the debate centered on "inequality". And it's true that inequality is a problem in Denmark: There's not nearly enough! I know that sounds sacrilegious. Even most of the business-friendly press and parties in Denmark dance around this topic. Which makes political sense

world.hey.comDenmark desperately needs more inequalityThe Danish election is tomorrow. One of the central themes in the incumbent campaign has been a proposed wealth tax. The fig leaf for this proposal was "smaller classrooms in the early grades", but that quickly fell off, and the debate centered on "inequality". And it's true that inequality is a problem in Denmark: There's not nearly e...

David Heinemeier Hansson

Intel really delivered with Panther Lake. A 2026 Dell XPS 14 using this chipset with an IPS screen can hit just 1.4 watts of idle power draw on Omarchy. That's good enough for over 47 hours!! And in real-world mixed use on another 74-Wh machine, I've seen around 16 hours of battery life. That's a huge jump over the \6 hours I was getting over the past two years from AMD-powered Framework laptops. Technically, Intel already had something close to Panther Lake on efficiency with the Lunar Lake

Panther Lake is the real deal

world.hey.comPanther Lake is the real dealIntel really delivered with Panther Lake. A 2026 Dell XPS 14 using this chipset with an IPS screen can hit just 1.4 watts of idle power draw on Omarchy. That's good enough for over 47 hours!! And in real-world mixed use on another 74-Wh machine, I've seen around 16 hours of battery life. That's a huge jump over the ~6 hours I was getti...

David Heinemeier Hansson

In the past 18 months, we've experimented with a ton of AI-infused features at 37signals. Fizzy had all sorts of attempts. As did Basecamp. But as Microsoft and many others have realized, it's not that easy to make something that's actually good and would welcomed by users. So we didn't ship. In the meantime, agents have emerged has the killer app for AI. Not only are LLMs much smarter when they can check their thinking using tools, but the file system also gives them the memory implant they

world.hey.comBasecamp becomes agent accessibleIn the past 18 months, we've experimented with a ton of AI-infused features at 37signals. Fizzy had all sorts of attempts. As did Basecamp. But as Microsoft and many others have realized, it's not that easy to make something that's actually good and would welcomed by users. So we didn't ship. In the meantime, agents have emerged has th...

David Heinemeier Hansson

Do you see the same truth? That's how C.S. Lewis defined the essence of friendship. And that's what we gathered 130 people in New York to honor for Omacon two weeks ago. Seeing the same truth: A love of computers. Bespoke computers. Malleable computers. Our computers. It's the kind of magic you can only really summon in person. We do our best online, but you instantly realize what an impoverished medium it is for creating real connections once you're all together in the same room. So that's

world.hey.comCelebrating computers at OmaconDo you see the same truth? That's how C.S. Lewis defined the essence of friendship. And that's what we gathered 130 people in New York to honor for Omacon two weeks ago. Seeing the same truth: A love of computers. Bespoke computers. Malleable computers. Our computers. It's the kind of magic you can only really summon in person. We do o...

David Heinemeier Hansson

The open source movement spent decades fighting for everyone's right to change software, through free access to code and permissive licenses to release improvements. But at the dawn of the AI revolution, as this mission is finally being broadly fulfilled, it's clear that "everyone" never actually meant everyone to some. See, all programmers are equal, but some programmers are more equal than others. If you're a programmer being assisted by AI, you're not a real programmer. Therefore you aren't

world.hey.comLet the agents democratize open sourceThe open source movement spent decades fighting for everyone's right to change software, through free access to code and permissive licenses to release improvements. But at the dawn of the AI revolution, as this mission is finally being broadly fulfilled, it's clear that "everyone" never actually meant everyone to some. See, all progra...

David Heinemeier Hansson

I've been working on Basecamp for half my life, and nearly my entire professional career in software. The first code was written in the summer of 2003 when I was just 23\. Now I'm 46, and we've just released the fifth major version. It's an incredible update to a service that continues to help about a million users a day avoid dropping the ball when working with others. It's AI accessible, but not agent hysteric. It's still famously easy to use, still executes the basics beautifully, and still

world.hey.comBasecamp FiveI've been working on Basecamp for half my life, and nearly my entire professional career in software. The first code was written in the summer of 2003 when I was just 23. Now I'm 46, and we've just released the fifth major version. It's an incredible update to a service that continues to help about a million users a day avoid dropping ...

David Heinemeier Hansson

The great joy of having built a successful business that employs a broad team of talented people is that I get to fish for exactly the kind of problems that most interest me, most of the time. Usually, this coincides well with the needs of the business. When we moved out of the cloud, I spent months getting Kamal off the ground, so we didn't have to get mired in the complexity of Kubernetes. Fun problem to solve! And of course, the origin story of Ruby on Rails is that Basecamp gave birth to it

world.hey.comA pond of interesting problemsThe great joy of having built a successful business that employs a broad team of talented people is that I get to fish for exactly the kind of problems that most interest me, most of the time. Usually, this coincides well with the needs of the business. When we moved out of the cloud, I spent months getting Kamal off the ground, so we ...

David Heinemeier Hansson

The vibes around Linux are changing fast. Companies of all shapes and sizes are paying fresh attention. The hardware game on x86 is rapidly improving. And thanks to OpenCode and Claude Code, terminal user interfaces (TUIs) are suddenly everywhere. It's all this and Omarchy that we'll be celebrating in New York City on April 10 at the Shopify SoHo Space for the first OMACON!
We've got an incredible

Omacon comes to New York

world.hey.comOmacon comes to New YorkThe vibes around Linux are changing fast. Companies of all shapes and sizes are paying fresh attention. The hardware game on x86 is rapidly improving. And thanks to OpenCode and Claude Code, terminal user interfaces (TUIs) are suddenly everywhere. It's all this and Omarchy that we'll be celebrating in New York City on April 10 at the S...

David Heinemeier Hansson

With OpenClaw you're giving AI its own machine, long-term memory, reminders, and persistent execution. The model is no longer confined to a prompt-response cycle, but able to check its own email, Basecamp notifications, and whatever else you give it access to on a running basis. It's a sneak peek at a future where everyone has a personal agent assistant, and it's fascinating.
I set up mine on a Proxmox virtual machine to be fully isolated

Clankers with claws

world.hey.comClankers with clawsWith OpenClaw you're giving AI its own machine, long-term memory, reminders, and persistent execution. The model is no longer confined to a prompt-response cycle, but able to check its own email, Basecamp notifications, and whatever else you give it access to on a running basis. It's a sneak peek at a future where everyone has a person...

David Heinemeier Hansson

I fully understand the nostalgia for real ownership of physical-media games. I grew up on cassette tapes (C64 + Amstrad 464!), floppy disks (C64 5-1/4" then Amiga 3-1/2"), cartridges, and CDs. I occasionally envy the retro gamers on YouTube with an entire wall full of such physical media. But do you know what I like more than collecting? Playing! Anywhere. Anything. Anytime.
We went through the same coping phases with movies and music. Yes, vinyl had a resurgence, but it's still a tiny sliver

Cloud gaming is kinda amazing

world.hey.comCloud gaming is kinda amazingI fully understand the nostalgia for real ownership of physical-media games. I grew up on cassette tapes (C64 + Amstrad 464!), floppy disks (C64 5-1/4" then Amiga 3-1/2"), cartridges, and CDs. I occasionally envy the retro gamers on YouTube with an entire wall full of such physical media. But do you know what I like more than collectin...

David Heinemeier Hansson

At the end of last year, AI agents really came alive for me. Partly because the models got better, but more so because we gave them the tools to take their capacity beyond pure reasoning. Now coding agents are controlling the terminal, running tests to validate their work, searching the web for documentation, and using web services with skills we taught them in plain English. Reality is fast catching the hype!
This

world.hey.comPromoting AI agentsAt the end of last year, AI agents really came alive for me. Partly because the models got better, but more so because we gave them the tools to take their capacity beyond pure reasoning. Now coding agents are controlling the terminal, running tests to validate their work, searching the web for documentation, and using web services wit...

David Heinemeier Hansson

One of my favorite parts of the early web was how easy it was to see how the front-end was built. Before View Source was ruined by minification, transpiling, and bundling, you really could just right-click on any web page and learn how it was all done. It was glorious.
But even back then, this only ever applied to the front-end. At least with commercial applications, the back-end was always kept proprietary. So learning how to write great web applications still meant piecing together lessons

The O'Saasy License

world.hey.comThe O'Saasy LicenseOne of my favorite parts of the early web was how easy it was to see how the front-end was built. Before View Source was ruined by minification, transpiling, and bundling, you really could just right-click on any web page and learn how it was all done. It was glorious. But even back then, this only ever applied to the front-end. At lea...

David Heinemeier Hansson

The gap between Europe's self-image and reality has grown into a chasm of delulu. One that's threatening to swallow the continent's future whole, as dangerous dependencies on others for energy, security, software, and manufacturing stack up to strangle Europe's sovereignty. But its current political class continues to double down on everything that hasn't worked for the past forty years.
Let's start with free speech, and

Europe is weak and delusional (but not doomed)

world.hey.comEurope is weak and delusional (but not doomed)The gap between Europe's self-image and reality has grown into a chasm of delulu. One that's threatening to swallow the continent's future whole, as dangerous dependencies on others for energy, security, software, and manufacturing stack up to strangle Europe's sovereignty. But its current political class continues to double down on ev...

David Heinemeier Hansson

Kanban is a simple, practical approach to visually managing processes and backlogs by moving work cards from one progress column to another. Toyota came up with it to track their production lines back in the middle of the 20th century, but it's since been applied to all sorts of industries with great effect. And Fizzy is our new fun, modern take on it in digital form.
We're certainly not the first to take a swing at this, not even for software development. Since the

Fizzy is our fun, modern take on Kanban (and we made it open source!)

world.hey.comFizzy is our fun, modern take on Kanban (and we made it open source!)Kanban is a simple, practical approach to visually managing processes and backlogs by moving work cards from one progress column to another. Toyota came up with it to track their production lines back in the middle of the 20th century, but it's since been applied to all sorts of industries with great effect. And Fizzy is our new fun, m...

David Heinemeier Hansson

Black Friday is usually when ecommerce sets new records. This has certainly been true for Shopify through most of its existence. So much so that the company spends months in advance preparing for The Big Day(s). You'd think after more than twenty years, though, that things would have leveled out. But you'd be wrong.
This year, merchants sold an astounding $6.2 billion worth of wares through Shopify on Black Friday. That's up 25% from last year, when the record was

world.hey.comSix billion reasons to cheer for ShopifyBlack Friday is usually when ecommerce sets new records. This has certainly been true for Shopify through most of its existence. So much so that the company spends months in advance preparing for The Big Day(s). You'd think after more than twenty years, though, that things would have leveled out. But you'd be wrong. This year, merchant...

David Heinemeier Hansson

It's pretty incredible that we're able to run all these awesome AI models on our own hardware now. From downscaled versions of DeepSeek to gpt-oss-20b, there are many options for many types of computers. But let's get real here: they're all vastly behind the frontier models available for rent, and thus for most developers a curiosity at best.
This doesn't take anything away from the technical accomplishment. It doesn't take anything away from the fact that small models are improving, and that

world.hey.comLocal LLMs are how nerds now justify a big computer they don't needIt's pretty incredible that we're able to run all these awesome AI models on our own hardware now. From downscaled versions of DeepSeek to gpt-oss-20b, there are many options for many types of computers. But let's get real here: they're all vastly behind the frontier models available for rent, and thus for most developers a curiosity a...

David Heinemeier Hansson

I haven't done a full-system backup since back in the olden days before Dropbox and Git. Every machine I now own is treated as a stateless, disposable unit that can be stolen, lost, or corrupted without consequences. The combination of full-disk encryption and distributed copies of all important data means there's just no stress if anything bad happens to the computer.
But don't mistake this for just a "everything is in the cloud" argument. Yes, I use Dropbox and

world.hey.comNo backup, no cryI haven't done a full-system backup since back in the olden days before Dropbox and Git. Every machine I now own is treated as a stateless, disposable unit that can be stolen, lost, or corrupted without consequences. The combination of full-disk encryption and distributed copies of all important data means there's just no stress if any...

David Heinemeier Hansson

The only way many tech workers in the US can get a long break is by quitting their job. So lots of them do that every few years, which is partly why the average tenure in our industry is at an atrocious 18 months. But this terrible rate of churn is often avoidable by one simple benefit trick: Sabbaticals.
We've been giving everyone at 37signals a six-week sabbatical every three years for the last fifteen years or so. It's been

world.hey.comSabbaticals keep our attrition at bayThe only way many tech workers in the US can get a long break is by quitting their job. So lots of them do that every few years, which is partly why the average tenure in our industry is at an atrocious 18 months. But this terrible rate of churn is often avoidable by one simple benefit trick: Sabbaticals. We've been giving everyone at ...

David Heinemeier Hansson

As Omarchy was taking off this summer, and thousands of happy users started expressing their delight with the system, I kept waiting for the universe to balance the scales of passion. Nothing of note in this world is allowed to succeed without spawning a counteracting force of haters. And now they're finally here.
The same happened twenty years ago with Ruby on Rails, but back then I still thought you

Success always spawns haters

world.hey.comSuccess always spawns hatersAs Omarchy was taking off this summer, and thousands of happy users started expressing their delight with the system, I kept waiting for the universe to balance the scales of passion. Nothing of note in this world is allowed to succeed without spawning a counteracting force of haters. And now they're finally here. The same happened twe...

David Heinemeier Hansson

Omarchy didn't even exist before this summer. I did much of the pre-release work during the downtime between sessions at the 24 Hours of Le Mans in June. And now, just a few months later, we've delivered a petabyte of ISOs in the past thirty days alone. That's about 150,000 installs of the Omarchy Linux distribution!
I've been involved with a lot of successful open-source projects in the past quarter of a century or so. Ruby on Rails, first

world.hey.comA petabyte worth of Omarchy in a monthOmarchy didn't even exist before this summer. I did much of the pre-release work during the downtime between sessions at the 24 Hours of Le Mans in June. And now, just a few months later, we've delivered a petabyte of ISOs in the past thirty days alone. That's about 150,000 installs of the Omarchy Linux distribution! I've been involved...

David Heinemeier Hansson

We're fed an endless stream of consternation over AI slop these days. The content apocalypse is nigh! It'll rot your brain! Okay, sure, maybe, but have you seen the kind of content sludge that perfectly ordinary humans are capable of producing? It's thrice as tragic.
The web is full of it. Garbage writing and brain-dead shorts. Content mills pumping out nonsense pages and gagging videos to appease whatever the high priests of SEO now think they've divined will please Lord Google or Master

world.hey.comGive me AI slop over human sludge any dayWe're fed an endless stream of consternation over AI slop these days. The content apocalypse is nigh! It'll rot your brain! Okay, sure, maybe, but have you seen the kind of content sludge that perfectly ordinary humans are capable of producing? It's thrice as tragic. The web is full of it. Garbage writing and brain-dead shorts. Content...

David Heinemeier Hansson

There'll always be more emails in need of reply, more meetings to attend, and more updates to read. A person can fill the entire workweek with these tasks over and over again. But to stay sane and sharp, you must pay yourself first by doing the work that actually means something to you.
I feel this acutely as someone responsible to employees, customers, followers, and readers. I could do nothing all day but check up on projects, people, and posts, but my brain would quickly check out if it was

world.hey.comPay yourself firstThere'll always be more emails in need of reply, more meetings to attend, and more updates to read. A person can fill the entire workweek with these tasks over and over again. But to stay sane and sharp, you must pay yourself first by doing the work that actually means something to you. I feel this acutely as someone responsible to emp...

David Heinemeier Hansson

Every few years, the same sad contingent of Ruby malcontents tries to cancel me from Rails. At the peak of the woke era, back in 2022, they were actually successful in getting Ruby Central to uninvite me from doing the yearly keynote at RailsConf. But now RailsConf is dead, Rails World is thriving, and the cancellation

world.hey.comWe've all had enough of this nonsenseEvery few years, the same sad contingent of Ruby malcontents tries to cancel me from Rails. At the peak of the woke era, back in 2022, they were actually successful in getting Ruby Central to uninvite me from doing the yearly keynote at RailsConf. But now RailsConf is dead, Rails World is thriving, and the cancellation nonsense is over...

David Heinemeier Hansson

The last loonies on tech's woke island are getting desperate. It used to be that a wide variety of baseless accusations of racism, misogyny, or white supremacy could inflict grave social and professional consequences for the accused, but that's no longer true. So now they've had to up the ante, and that's why everyone is suddenly a nazi to these people.
Because if you can't

world.hey.comCalling someone a "nazi" is a permission slip for violenceThe last loonies on tech's woke island are getting desperate. It used to be that a wide variety of baseless accusations of racism, misogyny, or white supremacy could inflict grave social and professional consequences for the accused, but that's no longer true. So now they've had to up the ante, and that's why everyone is suddenly a naz...

David Heinemeier Hansson

It takes ten years for the culture of a great company to fall apart once the CEO seat is given to someone without an engineering or product background. That's been the story of Boeing, Intel, and now Apple. Legendary American companies that all got lost when a bean counter, marketing man, or logistics hand took over.
Boeing's troubles started when they were taken over by McDonnell Douglas in 1997, but really accelerated after 2005 when they installed their first CEO with no aerospace

world.hey.comThe great falls of Boeing, Intel, and AppleIt takes ten years for the culture of a great company to fall apart once the CEO seat is given to someone without an engineering or product background. That's been the story of Boeing, Intel, and now Apple. Legendary American companies that all got lost when a bean counter, marketing man, or logistics hand took over. Boeing's troubles ...

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