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Daring Fireball

Daring Fireball

Yours truly back in February 2025:
The motivation behind the name change is simple as well. Trump didn’t change the US’s officially recognized name of, say, the Atlantic Ocean or the continent of Africa. He just as easily could, but he won’t.
I’m starting to worry how well that’s going to hold up.
And it’s not like “Gulf of Mexico” was on a list of “debatable or controversial names” until he created this controversy out of thin air. It’s just the one name on the globe that a president of the United States can change to stick it to Mexico, a country Donald Trump has objectively racist feelings toward. Trump never campaigned on building a wall at our northern border with Canada, nor has he (yet?) attempted to rename Lake Ontario.
That “(yet?)” held up very well, alas. The rest of my essay holds up very well too, I think, especially pertaining to how Google and Apple present the change in their respective maps apps:
So whether Google and Apple should show the new name at all shouldn’t be the question we’re asking. The right question is necessarily more nuanced: Who should see which names, where? And Google and Apple’s answers to that question are, alas, disappointing and worrisome. I’ll repeat the seemingly identical policy both companies are actually presenting today, by region:
  • United States: “Gulf of America”.
  • Mexico: “Gulf of Mexico”.
  • Everywhere else in the world: “Gulf of Mexico (Gulf of America)”.
The best politically realistic option they could have chosen would be (I’ll use italics to emphasize that these are my own suggestions):
  • United States: “Gulf of America (Gulf of Mexico)”.
  • Everywhere else in the world: “Gulf of Mexico”.
There’s no good reason to even show “Gulf of America” in parentheses outside the US. We’re the ones with the stupid name change on the books, so we’re the ones who should get stuck seeing the stupid name. No one else should suffer the consequences of our political lunacy. But it is correct to show us, in America, the new dumb “Gulf of America” name. Again, if it were up to me, American users would see “Gulf of America (Gulf of Mexico)”, and everyone else would just see “Gulf of Mexico”. But that’s surely the best we in the reality-based community could hope for.
Earlier in the essay, I wrote:
To ignore political reality is to court political controversy. It is not in the interests of large multinational corporations to court controversy. But it’s not possible to avoid controversy. What is reasonable is to minimize controversy.
Trump has delivered fresh “Lake America” shit sandwiches for Google and Apple to eat. I suggest that the path I recommended 18 months ago remains the path of eating the least shit, maintaining the most integrity, and courting the least collective controversy. Label it “Lake America (Lake Ontario)” to those of us here in the U.S., and keep it as “Lake Ontario” with no mention of Trump’s petulant fiat name anywhere else in the world.
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https://daringfireball.net/2025/02/golfo_del_gringo_loco

Golfo del Gringo Loco
Daring FireballGolfo del Gringo LocoMuch serious thought and consideration, from very smart people in Mountain View and Cupertino, went into determining how to respond to a profoundly silly and thoughtless executive order. Yet that response is disturbing.
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