https://techcrunch.com/2026/08/06/ford-needs-another-taurus-and-the-30k-fathom-ev-pickup-isnt-it/
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https://techcrunch.com/2026/08/06/ford-needs-another-taurus-and-the-30k-fathom-ev-pickup-isnt-it/
TechCrunchFord needs another Taurus, and the $30K Fathom EV pickup isn’t it | TechCrunchFord's CEO has described the new Ford Fathom as a "Model T moment" for the company. But the EV pickup is unlikely to live up to lofty expectations, and maybe it doesn't have to.
