Here are the full details on the price increases:
- Apple TV (monthly): $14.99 (up from $12.99)
- Apple TV (annual): $119 (up from $99)
- Apple One Individual: $21.95 (up from $19.95)
The higher prices go into effect today for new subscribers. Apple says existing subscribers will be notified of the price increase about a month before they are charged the new price.
Seems poetic that Tim Cook’s last action as CEO is a goose to services revenue.
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https://9to5mac.com/2026/08/28/apple-announces-price-increase-for-apple-tv-and-apple-one-subscriptions/
